Sub-Title:
Redesigning, translating, and testing a popular publication to make it culturally approrpriate for Hispanic audiences
Client:
National Institute of Dental and Craniofacial Research
IQ Solutions received a request to translate NIDCR’s popular publication, Dry Mouth, into Spanish. The task included both a content translation and a visual redesign, requiring a new cover and layout to resonate with Hispanics. We completed multiple redesign concepts and put them through comprehensive testing. After testing, IQ Solutions made the necessary revisions, and La Boca Seca was ready for printing.